How To Fix Your Mission Statement.

Your mission statement drains every bit of innovation and passion out of me.

Photo by S O C I A L . C U T on Unsplash

The amount of mission statement work that I have been a part of in my shortish lifetime has taken away years from my life. Years. And I am all about understanding the “why” behind something. An organization operates due to the “why” behind the product or service. A mission…